![]() She believes enterprise is the only way to lead the continent out of poverty. Affiong is passionate in unearthing the job and wealth creation potential of agribusiness and global trade. She also completed the Stanford Seed in Emerging Economies program in 2018. ![]() She worked for 4 years for Endeavor Global, a global non-profit which catalysis economic development by supporting small to medium enterprises in developing markets. In 2015, ReelFruit was awarded a grant by IDH Sustainable Trade to complete an innovative pilot to train and hire 50 women in Mango farming in Nigeria, a first-of-its-kind intervention.Īffiong Williams obtained a post graduate diploma in Business Administration from Wits Business School, Johannesburg, South Africa. Affiong is passionate about agribusiness and looking at innovative, market-driven solutions to add value to local produce given Nigeria's unique agricultural landscape. Through ReelFruit, she has demonstrated a model for creating higher value markets which increase the use of otherwise wasted fruit, and which will ultimately increase the production of high-quality fruit available for processing, which increases farmer incomes.
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